The Image Infrastructure Platform

POOLDECK replaces image chaos with a system so teams can organize, understand, and deploy visual content at scale.

Built for brand, creative, and content teams managing images across tools, clouds, and teams.

See how it works
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Images aren't disorganized. They're unsupported.

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Images scattered across Slack, drives, design tools

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Context gets lost when assets move

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Decisions slow down, approvals unclear

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Teams recreate work that already exists

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No one knows what's current or approved

5.1 billion images are created every day. Most become unusable the moment they're saved.
Text has systems.
Data has infrastructure.
Images are still treated like files.

Visual content needs infrastructure, not another app.

Images are the backbone of modern brands and products. But they're managed like afterthoughts—scattered, decontextualized, and impossible to trust at scale. POOLDECK changes that.

Context travels with the image

Brand rules, usage intent, approval status, and relationships stay attached—no matter where the image goes.

Spatial organization beats folder hierarchies

Humans think visually. Grids show inventory, clusters reveal relationships, and decks enable decisions.

Assets must move seamlessly across tools

Your images shouldn't be locked into one platform. POOLDECK connects to your existing stack.

What is POOLDECK?

POOLDECK is a visual content infrastructure platform that centralizes images, preserves their context, and lets teams work with them spatially across tools and workflows.

NOT A DESIGN TOOL

POOLDECK doesn't create or edit images.

IT SUPPORTS YOUR TOOLS

POOLDECK connects to Figma, Adobe, Notion, and your entire stack.

NOT A TRADITIONAL DAM

DAMs archive files. Context dies in folders.

IT PRESERVES MEANING + RELATIONSHIPS

Every image carries its context, intent, and connections.

NOT AN AI GENERATOR

POOLDECK doesn't make new images.

IT MAKES EXISTING IMAGES USABLE

Search by meaning, deploy with confidence, trust what's approved.

How it Works

Humans think visually. POOLDECK works the same way.

Grid View

See everything at once. Grid view shows your complete visual inventory in a scannable, spatial layout.

Grid view showing visual inventory layout

Find images by meaning, not filenames.

Search using natural language, intent, brand rules, or usage history. Context is preserved, not guessed.

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Show me product shots approved for homepage
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Find lifestyle images with warm tones
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What did we use for last quarter's campaign?

POOLDECK doesn't generate images.
It makes the images you already have usable.

Works with your stack. Doesn't replace it.

POOLDECK sits underneath your tools quietly making them work better.

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Built for teams where images are mission-critical

Brand & Creative Ops•Marketing Systems•Agencies
Product Marketing•Content Strategy

100k+ Assets

Designed for enterprise-scale visual libraries where approvals break down and teams can't find the latest version.

Distributed Workflows

Built for creative teams working across time zones and 5+ tools, ensuring context doesn't get lost when assets move.

Tool-Agnostic

Connects to your existing stack by default to stop the recreation of work that already exists.

FAQs

PoolDeck sees image annotation as its core, IP protectable product, powering a totally different UX/UI infrastructure. Microsoft and DeepMind saw generative audio as a feature. ElevenLabs made it a product and is now worth $6.6 billion!
Apple can do anything, they cannot do everything. If OpenAI does this it won't work on Claude or Gemini etc. Interoperable infrastructure is our value.
DAMs are legacy storage built for humans, storing final assets. We are infrastructure built for humans + agents with data from every step of your process from concept through final outputs.
We plan to partner with the coalition for content provenance and authenticity (C2PA) to ensure we flag images appropriately.
Please schedule a meeting to ask about our engineering plans for metadata.

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